Benefits Of Making Sure Your Website Is ADA Compliant
It goes without saying that as a business owner, you want to get more visitors to your website. Even with this desire, very few will take the steps to make sure that the website is accessible to everyone. Millions of people are surfing the web to find a website that is accessible to them. You will miss out on potential customers if you don’t take the time to learn what their needs are and taking advantage of that opportunity. Many people have responsive website designs but what about ADA compliance? Has it crossed your mind that there might be users who are disabled and cannot access your site? The following are advantages of complying with ADA standards on your website.
You should know that you are missing out on millions of potential customers because your website is not yet accessible to them. When you create a website, you want to get more customers to know about what you do but what if you are not getting to everyone? With about 50 million Americans living with disability, you are missing out on 50 million customers by not making your site ADA compliant. An example is when you have a video that has no captions and a deaf person want to know what it is about. If you want to get to blind customers, you have to use alternative text on images. Because they rely on screen reading tools to read out things for them, an image without alternative text will not pass.
If you are looking to score more when it comes to SEO, you have to think about making your site ADA compliant. With screen readers looking for sites that are ADA compliant, yours will have the upper hand. Search engines are looking for websites that are more into human intention. Screen readers will also crawl websites looking for ADA compliant ones. At the end of the day, more users will find you through search engines and even screen readers.
This is also good for your reputation in that, these people will feel more appreciated. They must have tried accessing multiple websites that are not ADA compliant and get disappointed every time. You can be sure that being one of the few websites that actually includes them will get you many praises. They will tell their friends and family about your site will might just earn even more customers. This will give your business a good name.
Last but not least, your website will be generally easy to navigate. Even those who are not disabled will benefit from this because finding content will be that much easier. You will find that more and more people are coming to your site because it is easy to find content.